Treasure Cove

Conceptualizing a new waterpark experience from the ground up

Goals

As part of a waterpark expansion that was already under development, our client approached Ectovox to create the story and theme for its entire vacation resort destination. From its initial creation, the project was moving forward with a “pirate” theme, but the owners desired a brand identity that was more refined.

Execution

Ectovox brought to the client a generic themed story line about “pirate island” with an initial logo, stylescape, and visual architectural elements. As the team continued exploring numerous motifs and moods from this one theme, the first rendition of the logo altered into the concept of “Treasure Cove,” which had more nuance and family-friendly appeal.

Results

With the development of a Treasure Cove logo, marketing renders, and an initial signage and wayfinding package, the Ectovox Team delivered elements to allow the client to execute its unified “Pirate” vision.