In addition to analyzing the competitive landscape, Ectovox began the project with a comprehensive study of the company and how it was perceived by its different audiences. Through phone interviews with several key clients, we gleaned valuable insight into their unique strengths that served to drive the messaging of their redefined brand. Moving forward only with the acronym “EPS,” the company could expand its market reach beyond Entertainment, while proudly owning the moniker of problem solvers.
Transitioning from “Entertainment Project Services” to just EPS allowed the freedom to create an iconic wordmark that would help the company distinguish itself in a memorable way. Ectovox developed a number of different logo concepts that would help reinforce the brand image of “problem solvers” through visual cues of puzzles and mazes, while also leaning in to the technical aspects of their business as mechanical designers. Another consideration for the firm was how the new logo would appear etched into or fabricated from metal. The wordmark’s unique letter formation removed the need for a cutout, making it super compatible with machining.
Spacing and Alignment
Laser Cut Test
Market Sector Icons
EPS faced hurdles with its communication at every level. Not only did the company need a simple way to talk about its services and capabilities, but it also struggled with being able to discuss its confidential project portfolio. Ectovox helped EPS narrow down its core business to six unique service lines, creating a graphical tag that can be used when marketing that capability. As well, by identifying and naming the company’s design process, Ectovox developed an in-depth case study approach for showcasing its body of work.
Service Tags Usage
A Cohesive Visual Brand
The combination of all printed and digital collateral items created for EPS achieved the company’s desired goals for its new identity: a cohesive visual brand that spread across all platforms. From business cards and letterhead to iconography and a comprehensive website, EPS now has the tools to effectively communicate with its customers and educate its audiences about the services they can provide.